Fundamentals
How Google Ads works
PAID ADVERTISING / PRACTICAL LEARNING
Google Ads
Run and optimise Google Ads campaigns — search, display, keywords, ad copy, tracking and optimisation.
THE BIG PICTURE
Build skills you can put to work.
Google Ads at TR Institute of Technology teaches you to plan, launch and improve paid advertising campaigns on Google. You will learn the fundamentals of the platform, then work through search and display campaigns — keyword research, writing effective ad copy, campaign setup and conversion tracking — and finally how to optimise campaigns for better results. The course is hands-on, using practical campaign exercises, so you understand not just how the platform works, but how businesses use it profitably.
YOUR NEW TOOLKIT
What you’ll learn.
Search Campaigns
Reaching people searching for you
Display Campaigns
Visual ads across the web
Keyword Research
Finding the right searches
Ad Copy
Headlines & descriptions that work
Campaign Setup
Structure, bidding & settings
Conversion Tracking
Measuring what matters
Optimization
Improving performance over time
A CLEAR WAY FORWARD
Your learning path.
01Module 01Google Ads Fundamentals
- How Google Ads works
- Accounts, campaigns & ad groups
- Quality score basics
- Bidding & budgets
02Module 02Keyword Research & Ad Copy
- Keyword research methods
- Match types & negative keywords
- Writing effective ad copy
- Ad extensions
03Module 03Search & Display Campaigns
- Setting up search campaigns
- Setting up display campaigns
- Audiences & placements
- Landing page relevance
04Module 04Tracking & Measurement
- Conversion tracking concepts
- Reading campaign reports
- Basic performance analysis
- Account hygiene & structure
05Module 05Optimization & Project
- Optimising campaigns step by step
- Testing ads & keywords
- Build a campaign from a brief
- Present & review your campaign
PRACTICE BECOMES PROGRESS
Make something of your skills.
Perform keyword research for a real-style business
Write ad copy — headlines and descriptions for search campaigns
Set up a structured search campaign from a provided brief
Plan a display campaign with audience and placement choices
Interpret campaign reports and propose optimisation actions
A PLACE FOR YOUR AMBITION
Who is it for?
Job SeekersWorking ProfessionalsBusiness OwnersFreelancersEntrepreneurs
BEFORE YOU START
What you’ll need.
- Comfortable with basic internet use and spreadsheets
- Some marketing or digital marketing exposure helps
- A computer with internet access
A LITTLE MORE CLARITY
Your course questions, answered.
Do I need a Google Ads account to join?
No. You learn with guided exercises and sample campaigns; setting up a live account can happen later with trainer guidance.
Is this course better than generic marketing courses for ads?
Yes, if your goal is Google Ads specifically — the entire course focuses on search and display campaigns on the Google platform.
Will I learn to manage ad budgets?
You learn how budgets, bids and quality score work, and how to manage them in campaign setup and optimisation.
KEEP EXPLORING
More ways to move forward.
Digital Marketing
Connect brands with people through SEO, social media, content and analytics.
Meta Ads
Build better Facebook and Instagram campaigns with targeting, creative and tracking.
YOUR FUTURE IS A WORK IN PROGRESS.
Make your
next move count.
Let’s find your course
No perfect starting point needed.
Just the willingness to begin.