Fundamentals
How Meta advertising works
PAID ADVERTISING / PRACTICAL LEARNING
Meta Ads
Advertise on Facebook & Instagram — campaign objectives, audience targeting, ad creatives, tracking and optimisation.
THE BIG PICTURE
Build skills you can put to work.
Meta Ads at TR Institute of Technology teaches you to run paid advertising on Facebook and Instagram. You will learn the fundamentals of Meta's advertising platform, how to choose the right campaign objectives, and how to target the right audiences. The course covers ad creatives, campaign setup, pixel and tracking concepts, and ongoing optimisation — all through practical exercises, so you finish with real, usable skills for running Meta campaigns.
YOUR NEW TOOLKIT
What you’ll learn.
Facebook & Instagram
Advertising across both platforms
Campaign Objectives
Choosing the right goal
Audience Targeting
Reaching the right people
Ad Creatives
Images, video & copy that perform
Campaign Setup
Structure, budgets & placements
Pixel & Tracking
Measuring campaign results
Optimization
Scaling what works, fixing what doesn't
A CLEAR WAY FORWARD
Your learning path.
01Module 01Meta Ads Fundamentals
- How Meta advertising works
- Business pages & Ad Manager
- Campaign objectives explained
- Campaign structure: campaigns, ad sets, ads
02Module 02Audience Targeting
- Audience types explained
- Interests, behaviours & custom audiences
- Lookalike audience concepts
- Audience size & relevance
03Module 03Ad Creatives & Setup
- Creative formats: images, video, carousel
- Writing ad copy that converts
- Budgets, schedules & placements
- Setting up a campaign step by step
04Module 04Tracking & Measurement
- Pixel and tracking concepts
- Understanding campaign reports
- Results, reach & frequency
- Basic A/B testing ideas
05Module 05Optimization & Project
- Optimising campaigns in practice
- Scaling winners & cutting losers
- Build a campaign from a brief
- Present & review your campaign
PRACTICE BECOMES PROGRESS
Make something of your skills.
Choose campaign objectives for different business goals
Build audience targeting — interests, behaviours and lookalike-style concepts
Create ad creative concepts — copy, images and video direction
Set up a structured Meta campaign from a provided brief
Read campaign results and propose optimisation actions
A PLACE FOR YOUR AMBITION
Who is it for?
Job SeekersWorking ProfessionalsBusiness OwnersFreelancersEntrepreneurs
BEFORE YOU START
What you’ll need.
- Comfortable using Facebook or Instagram
- Some marketing or digital marketing exposure helps
- A computer with internet access
A LITTLE MORE CLARITY
Your course questions, answered.
Do I need a business page to learn?
No — the course uses guided exercises and example businesses for practical work.
How is this different from the Google Ads course?
Google Ads covers search and display advertising on Google; Meta Ads covers social advertising on Facebook and Instagram. Many students take both.
Will I learn about the Meta Pixel?
Yes — pixel and tracking concepts are covered as part of measuring and optimising campaigns.
KEEP EXPLORING
More ways to move forward.
Digital Marketing
Connect brands with people through SEO, social media, content and analytics.
Google Ads
From keyword research to campaign optimisation. Learn to reach people searching.
YOUR FUTURE IS A WORK IN PROGRESS.
Make your
next move count.
Let’s find your course
No perfect starting point needed.
Just the willingness to begin.